Ruff Ryders

Music label formed by DMX. Ryders consists of Jadakiss, Jin, DMX, Drag-On, Styles, The Lox, Sheek, LT, Fiend, Aja, Infa Red & Cross. Joaquin, Darrin, & Chivon Dean, established Ruff Ryders Records in 1988. These three siblings decided to launch their own record label after managing several artist careers for a numbers of years. The success of their business is created around the family environment they provide for their stable of artist. Ruff Ryders commitment to its family value has created a new breed of Hip Hop artist who work, corporately to promote their music. This posture has made them an innovators in the growing trend of family based businesses in the music industry. Their philosophy of business is centered on cross marketing their artist with their brand in order to allow all components of their business to be successful.